My name is Irina.

I'm an addicted food lover and an obsessed self-masterer; 

gifted with an eye for clarity in chaos and cursed with the perfectionist's mind.

With a character shaped and coloured by many cultures and countries that I encountered along the way, I constantly search for simplicity and quality in everything. 

My energy comes from seeing people like you find and live the best of who they can and want to be, and my life's mission is to help them do it. 

That's why, after 15 years of corporate career, including strategy and innovation, designing and launching innovation programmes and labs, innovation studios and campuses, I decided to apply the knowledge and the experience I collected to help people invent and reinvent their lives.